FAQ

Who is WhiteBox TANGO for publishers for?

WhiteBox TANGO is a yield management platform for large online publishers running more than 100 millions ad impressions/month who want to increase their revenues from unsold ad inventories

What optimization technology is used?

We use a combination of behavioral targeting, contextual targeting and artificial intelligence. We have been developing optimization technologies for online advertising since 2002 and have constantly been improving our technology.

How is the WhiteBox TANGO different from an open ad exchange?

The WhiteBox TANGO ad exchange for publishers is designed to enhance the publishers yield management rather than just offer a place where buyers and sellers can meet. With the WhiteBox TANGO solution the publisher maximizes ad revenue while remaining in control of its key asset - its ad inventories!

I have some specific needs that I need a customized solution for. Can WhiteBox TANGO be customized?

Yes, since all our technology is developed in-house we are able to add or remove features that would make the product suit your specific needs.

How can WhiteBox TANGO help me raise eCPM levels?

By offering your advertisers a simpler and more efficient buying process you will attract more customers. Letting them compete head to head for every ad impression will further drive eCPM levels upwards. In short, WhiteBox TANGO increases the number of advertisers and intensifies the competition

Can I use my existing ad network relationships in the system?

Yes, if you have pre-existing ad network relationships, we will work with that. If you don't, we can help to get you connected to our extensive ad network relationships.