The white box TANGO is a yield management tool that enables you to set up your own ad exchange where advertisers and ad-networks can bid on your unsold inventory. Our real time optimization tool will choose the ad with the highest eCPM for every single impression. Key benefits Increased revenue The whitebox TANGO improves publishers revenue by increasing competition and optimize ad selection. How do we do this? By offering your advertisers multiple pricing models to choose from and a simple and efficient buying process you will attract more advertisers to compete for your ad inventory. Our industry leading technology optimize ad selection by a combination of targeting methods including xxx, xxx ,xxx and artificial intelligence. This will ensure you of getting the highest possible eCPM for every single ad impression The online advertising business is all about showing proof of return on investment (ROI) and making ad inventory easily accessible. By implementing the whitebox TANGO you can offer your advertisers to bid by CPC, CPM and CPX, whatever fits the goals of the advertiser’s campaign. You have the option to alter the performance of the product by choosing to remove one or several of the following modules according to your needs. AD EXCHANGE The TANGO ad exchange enables you to set up a real time auction place offering your advertisers multiple pricing models to choose from. The auction is handled by our industry leading optimisation tool to ensure you get the highest possible eCPM for every ad impression. AD NETWORK OPTIMISER To ensure that you reach as many relevant advertisers as possible we connect you to our partnership of quality proved ad networks and optimise the ad selection based on highest revenue. 24/7 SELF SERVICE With whitebox TANGO you can Launch your own self service application and allow new clients to sign up & pay by credit card in advance to avoid credit risk. By doing this you will attract new long tail advertisers that to compete for your inventory. You are in control! Your ad revenues are the core of your business and you need to be in control. White box TANGO is a technology that enables you to set up your own ad exchange with your brand and trade by the rules that you decide. We offer the tools and you decide the rules Every business has to be careful when it comes to commercializing the key assets of the company. The Key assets of an online publisher are the ad inventory. By using the white box TANGO system you can commercialize your unsold ad inventory while still remaining in control of your key asset. The main reason to this is: Your brand – The white box TANGO is a white label solution. This means that its your store front that is shown to your customers You decide who can buy – The whitebox TANGO is a closed ad exchange meaning you invite who may bid on your inventory. You may be satisfied with your current costumer relationships or you want to extend it by connecting to our partnership of quality proved ad networks. Either way, the important thing is that you decide who can bid on your inventory. To learn more about our partnership of ad network click hear. You decide the pricing model – Whether you want to limit the option of pricing models or enable advertisers and ad networks to choose any pricing model they want is up to you. “By staying in control of your unsold inventory you eliminate the risk of cannibalization of your premium inventory” Easy to connectThe white box TANGO is an easy to connect plug-in service. Both the ad exchange and the ad serving are hosted entirely by us. All you need to do is to add the ad exchange as an advertiser to your existing ad serving system.