AdTracker - increase ROI

AdTracker is an integrated part of WhiteBox ECHO and allows you to identify your visitors' behavioral patterns. Knowing what behavioral pattern that precedes revenue-generating activities is crucial in order to enhance your business performance.

With a number of selected real time reports, you will have adequate and comprehensive decision support to eliminate the exposure of bad adverts and maximize the profitable ones.

• Click tracking / Post Click tracking. Measures ad visitors that have clicked on a banner, link, search word or newsletter and converts within 31 days on your homepage or campaign site.

• View Through / Post Impression tracking. Measures the number of visitors exposed to one of your ads and converts to your site up to 31 days after the exposure.

• One report to give you the complete picture. Summing up all of your online advertising in one report. Everything from fixed placements and search words to campaigns.

Key Features

• Make smart decisions based on real time data.

• Conversion tracking for your internal advertising. Examine how different content drives sales, and use those elements, internal banners to convert your own homepage optimally, put content/creatives that drive sales on the first page. Try different texts/creatives and see which ones maximize your sales - and then let that information decide which products/services should be exposed.

• Track all sales results. With buyer/sales id you get accurate results. Combine this by deducting those orders that weren't complete.

• Save time throughout your organization with real time reporting.

• Patented tracking, both post-click and post-view - all for showing full results from your online marketing.

• See what creatives are generating quality visitors by our unique method of conversion points.

• Enable quick launch and swap creatives in campaigns thanks to the seamless connection to Ad server.

• Time-to-Order Analysis - Examine conversion times (time between the last click and the order) to measure the impact of conversion results reported.

• Advanced Reach & Frequency Reporting - Go beyond the standard reach and frequency reports and get detailed, at the site, placement and creative level.