Adserver

Save time when launching your campaign by sending tags to publishers and easily swap in real time. Admeta AdServer is a market leading third-party ad serving technology developed to simplify campaign management. Admeta AdServer enables advertisers to manage all interactive marketing programs in one streamlined interface.

The Admeta AdServer is proven to offer best-in-class workflow tools for increasing productivity and driving efficiency throughout the entire interactive marketing lifecycle. Together with seamlessly integrated AdTracking the Admeta AdImprover offers real time reports that enable advertisers to make the right marketing decisions.

AdServer is an integrated part of the WhiteBox ECHO system. It is used for storing and distributing creatives to all publishers active in any of your ongoing campaigns. The benefit of using one AdServer for all your campaigns rather than one for each publisher is obvious. Online gaming and travel clients also frequently use our XML feed. This way the text in the banner is always accurate and updated in real time.

Key benefits

• Manage and distribute advertising materials.

• Unlimited weights per banner, no more 25k as a limit – freely use your creative minds and create banners that generate conversion and stop bothering about ad weights.

• Schedule delivery of creatives across your entire campaign:
  • By time of day or weekday
  • By a certain sequence/frequency per ad viewer

• Launch campaigns by sending tags to publishers ("trafficking").

• Increase efficiency by using data feeds in your ad served banners, for ex. for online gaming or travel our XML feed is often used to ensure that text in banner is always accurate and real time, ex. live odds.

• Swap creative and/or landing page destination without involving publishers.

• With AdServer you don't need to rent external servers for distributing heavy banners or campaign sites.

• Use AdTracker to seamlessly track post-click or post-views (view-through) and related conversions across all advertising and to your website.