Sell your unsold inventory!

The WhiteBox TANGO is a yield management tool for your unsold inventory/remnant. It allows you to set up your own market place where advertisers can bid for your unsold inventory. Our real time optimization tool will choose the best eCPM on an ad impression level.

When using Whitebox Tango with the Ad Network Optimizer we can give you an guarantee that you always are sold out!

• For Publishers without sales staff - use the Ad Network Optimizer and your worries are gone

• For Publishers with sales staff - use the Ad Network Optimizer as a "filler" - when you earn more from picking an ad from an Ad Network - then Whitebox TANGO does that automatically!

Increase revenue

Offering advertisers multiple business models will be an essential part of every publisher's online marketing business in the future. When you ad dynamic pricing and a state of the art optimization tool you get a superb application that works 24/7 to boost your revenue.

Dynamic pricing

By offering dynamic pricing, via a live auction, your advertisers can be sure they are paying the market price for every ad impression. When the advertisers pay the real time market price you can be sure to realize the true value of your inventory. Dynamic pricing lets you define a fair marketplace that benefits you and your customers.

Multiple business models

Offering your advertisers multiple business models will attract more advertisers. WhiteBox TANGO allows each advertiser to choose the business model that best suits their specific campaign goals, subject to the terms that you have set for each placement.

Our system supports CPM, CPC, CPA, CPO, CPL and CPE

Real time optimization

Our optimization technology enables advertisers who bid by CPM to compete head to head with advertisers who bid by CPC, CPA/CPO or any other business model. By providing an environment that converts the bids in different bidding models to an effective eCPM Admeta ensures that the revenue is maximized for every ad impression, regardless of what bidding model the advertiser is using.

Control your business

With WhiteBox TANGO you simplify your management and stay in control of your key assets. We provide technology for Ad networks to set up their own ad exchange and remain in control of their key assets.

White label

The WhiteBox TANGO market platform is your store front built on our technology. Admeta is an independent technology provider and will brand the interface to suit your corporate identity.

By trading your inventory this way you keep control of your customers and leverage your brand in a way that strengthens your position and allows you to attract more, happier customers.

Network optimizer

WhiteBox TANGO includes a real time optimization technology that enables dynamic management of defaults across multiple ad networks. The value of every ad impression gets maximized by dynamically choosing the best Ad Network to fill each ad space. Not only will you maximize the return for every ad impression, you will also eliminate the manual work needed to manage the daisy chain.

Network optimization will be an important part of the Ad Network business in the future. See our ad network guide to sustained profitability or contact our yield management team to learn more how you can improve your business.

A private, closed ad exchange

One of the biggest downsides of an open ad exchange is the lack of control and the commoditization of your assets. WhiteBox TANGO is a private, closed ad exchange where you decide who can bid and on what terms. This way you can ensure that your publishers only receive quality ads from advertisers they can trust.

Make your customers happy

The beautiful thing about raising eCPM levels by optimizing ad selection is that it benefits everyone throughout the whole value chain. Advertisers get better campaign performance; publishers see their revenue increase and internet users get exposed to more relevant advertising. When this is done efficiently in an environment that everyone feels comfortable about it makes it fun to do business.

Efficient trading process

WhiteBox TANGO will significantly reduce the administration workload for both buyers and sellers. The pro-active, decision support reporting system will make campaign management an uplifting task. With the integrated up sale reporting system the advertisers get automatic suggestions on how to adjust their bids in order to improve their campaign performance.

Quality inventory

Quality publishers have three major concerns when it comes to unsold inventory.

• Maximize sales

• Maximize eCPM

• Keep control over the advertisers and creatives

This is what WhiteBox TANGO is designed to do. You specifically control which advertisers may bid on which publishers' inventories. This way you can assure your publisher they only sell inventory to advertisers who meet their requirements.

Publishers will see their ad revenue improve whilst being confident that their brand is protected.