Ad Network Optimizer

Whitebox Tango’s Ad Network optimizer has been developed specifically to help publishers with no spare in house sales resource to sell more effectively their low yield and unsold inventory.

We know that it’s a challenge to always sell out inventory in an ad exchange. Therefore we developed a “no brainer” which guarantees that you always have 100% sellout with no more waste!

The network optimizer is a self-running optimizer that allows national & European ad networks to find and buy your inventory. For every ad impression the optimizer will choose the advertiser from the Ad Network that will generate the highest eCPM for the publisher. The optimizer can be country or region specific, which will generate higher eCPM’s through better targeting. Due to the low yield nature of the inventory however we would set the minimum number of ad impressions for this solution at 50m per month. The platform works 24/7/365 – in order to maximize your ad revenues.

Key Benefits

• No more unsold inventory, the optimizer will monetize every single ad impression you have, regardless of geographical location of the user.

• Higher eCPM’s as a result of
  • Our cutting edge optimization technology.
  • Unlimited ad networks each with hundreds of advertisers competing for each ad impression rather than just one or two ad networks that you may have previously given an exclusivity contract to.

• No sales resource is required as this is a self-running solution. Admeta will handle the entire process of connecting the ad networks for you; you just need to approve which ad networks you are happy to work with from a list provided by us.

• WhiteBox TANGO will then handle everything with the exception of billing. You have the commercial relationships with the Ad Networks and TANGO will provide the breakdown of the revenues in monthly reports, viewable in TANGO at any time. You will receive payment directly from the Ad Networks.