How it works!

1. Load your ad exchange with inventory

Decide what ad placements you want to run through your ad exchange and what advertisers you want to invite to come and bid. Send us the tags and your market place is now loaded with goods.

2. Design your store front

Design your storefront. WhiteBox TANGO is white labeled and ready for you to adjust and make it look and feel the way you prefer.

3. Start doing business

Your sales staff has complete control of the available inventory and can guide advertisers through the campaign set up. Let your advertisers set bids, business model, campaign duration and other parameters

4. Uppload creatives

The advertiser or your Traffic manager upload creatives and paste in the code in your existing ad publishing system and the auction is started

5. Optimize ad selection

WhiteBox TANGO selects and displays the ad that generates the highest eCPM for every ad impression. CPC bids compete with CPM bids. A CPC bid of €0,8 might even loose to a CPC bid of €0,5 due to a lower click rate. It’s all about choosing the ad with the highest eCPM.