Ad Networks The white box TANGO for ad networks is a yield management tool that enables you to set up your own ad exchange where advertisers can bid on your inventory. Our real time optimization tool will choose the ad with the highest eCPM for every single impression. Key benefits Increased revenue The whitebox TANGO improves ad networks revenue by increasing competition and optimize ad selection. How do we do this? * By offering your advertisers multiple pricing models to choose from and a simple and efficient buying process you will attract more advertisers to compete for your ad inventory. * Our industry leading technology optimize ad selection by a combination of targeting methods including xxx, xxx ,xxx and artificial intelligence. * The online advertising businesses is all about showing proof of return on investment (ROI) and simplify the trading of ad inventory. By implementing the whitebox TANGO you can offer your advertisers to bid by CPC or CPM whatever fits the goals of the advertiser’s campaign. AD EXCHANGE The TANGO ad exchange enables you to set up a real time auction place offering your advertisers multiple pricing models to choose from. You will attract more advertisers and the auction principle will drive eCPM levels upwards. I short, sell more for more. AD NETWORK OPTIMAZAITON The auction is handled by our industry leading optimisation tool to ensure you get the highest possible eCPM for every ad impression. White box TANGO ensures you get the highest eCPM offered for every single ad impression. 24/7 SELF SERVICE Launch your own self service shop and allow new clients to sign up & pay by credit card in advance to avoid credit risk. By doing this you will attract new long tail advertisers to compete for your inventory. You are in control! Your ad revenues are the core of your business and you need to be in control. White box TANGO for ad networks is a yield management tool developed for those ad networks who want to increase revenue while remaining in full control of their business. Every business has to be careful on how to handle their key assets. The key asset of an ad network is the ad inventory. We understand this and by using the white box TANGO you stay in control of three main aspects. * Your brand – The white box TANGO is a white label solution. This means that the advertisers and ad networks buys ad space on a site that is branded by you. * Who can buy – You decide who to invite to your ad exchange. We understand that you need to be able to keep your promises to your customers. You might have promised to expose your publishers to a narrow niche or a wide mass. Either way, white box Tango makes sure you can keep your promise * The pricing model – Whether you want to limit the option of pricing models or enable advertisers and to choose any pricing model they want is up to you. Easy to connect The white box TANGO is an easy to connect plug-in service. Both the ad exchange and the ad serving are hosted entirely by us. All you need to do is to add the ad exchange as an advertiser to your existing ad serving system