The Admeta executive team have decades of experience and a history of success in online marketing and optimization. Combining extensive business expertise with technical skills, the team leads our talented employees to create innovative services for clients around the world.

Johan Klaesson, CEO

Johan has international business experience spanning many leadership roles across sales and marketing. He joined Admeta at the end of 2008 with the brief to drive international expansion.

Prior to Admeta Johan spent three years as Managing Director of Northern Europe and VP International Operations, at the Meetic Group.

He began his career in the late 90's in Sweden, where he held senior management positions at companies such as Viasat Broadcasting (MTG) and Net Entertainment. He joined the Tiscali Group in 2003 and in 2005 became Director of Internet Services for Europe.

He has a degree in Business Administration from the California State University at Northridge.

Leif Jägerbrand, Co-Founder & VP Product Development

Leif co-founded Admeta in 2002 together with Fredrik Strauss.

As VP Products he is responsible for product strategies.

While studying at the Chalmers University of Technology, he started up Positiv Webutveckling, a web development company with clients such as Alfa Laval, Mölnlycke Health Care, Caran etc.

He is also the founder of www.8a.nu, the largest sports climbing community and site in the world.

Ola Tiverman, Senior Vice President Technology

Being the SVP Technology, Ola is responsible for our research, development and operations of Admeta software services. Since joining Admeta in May 2007, he has contributed with his 20 years of experience in advanced software development and management.

Before joining Admeta, he built world-class R&D teams at Carmen Systems/Jeppesen (resource optimization) and at Todos Data System (remote authentication) before joining Admeta in May 2007. Both of which have reached world-leading positions in their fields.

He has a computer science and electronics engineering degree from the University of Skövde.

Fredrik Strauss,Co-Founder & VP Market Business Development.

Fredrik co-founded Admeta in 2002 together with Leif Jägerbrand.

With more than 15 years spent helping multi-channel organizations increase their sales and drive market strategies, he brings extensive experience and a wealth of relevant knowledge to Admeta.

He is responsible for business development at Admeta. Between 2005 and 2008 he was CEO of Admeta. Prior to joining Admeta he was General Sales & Marketing at Langley Travel.

He holds a bachelor's degree in economics from the University of Gothenburg & Oslo University.

Håkan Cedell, Vice President Sales & Marketing

Håkan joined Admeta in 2005 working with business development. Håkan has 12 years experience within the online industry.

background of working with sales and marketing on an international level he will lead the international expansion of our sales

team and expansion into new markets.He has a marketing degree from Pace University - Lubin School of Business in New York.Håkan has been responsible for Admeta's Sales and Marketing since joining the Admeta in 2008.

Erik Lindberg, CFO

Erik has a broad business experience from Finance, Operations and Sales & Marketing in customer oriented and international work environments. Prior to Admeta, Erik held the position of General Manager of Lexmark Sweden for seven years. He has also been CFO of TV3 Broadcasting Group in London and Operations Manager of Apple in Northern Europe (the Nordics + Benelux).

Erik holds a BSc in Business Administration from Uppsala University.