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About us
Why choose us Technology
Technology
Admeta delivers all of its products as SaaS (Software as a Service); this means a fully supported solution without our customers needing to invest in additional hardware or software. Our hosted servers handle more than one billion calls per month, delivering services round the clock and providing real time reports.
Our patented (US Patent No. 7,412,508) and patent pending technology forms the core of our products. As the technology is our own we are able to respond very quickly to rapidly changing customer requirements. Additionally, our tracking technology does not rely solely on single parameters such as IP numbers or cookies as most other tracking technologies do. In addition to cookies and IP numbers our algorithm analyses many different user parameters such as browser type, operating system and language plus many more variables, to build up an easily re-identifiable picture of each unique user.
This tracking technology, which has given WhiteBox ECHO over 7 years of outstanding success and many satisfied multinational customers, has been integrated with WhiteBox TANGO to complement its ground breaking optimization technology.
Optimization methodology
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Our optimization methodology is based on Artificial Intelligence. Artificial Intelligence (AI) has fascinated people for centuries but only since the introduction of the computer has it been within our grasp to develop some kind of real AI. Arthur Samuel developed the first self-learning computer in 1959. It was a program that taught itself to play the board game Checkers, since then science has made huge progress within the area. Today, AI is used in various areas such as computer games, search engines, word and picture recognition and even medical diagnoses. Admeta is fascinated by this technology and has developed and improved it over many years for integration into the ad serving optimization process. Our ad server will look at the available creatives for each ad impression and the optimization software will determine the ad that will generate the best result, completely automatically and around the clock. Admeta does not use one single AI technology or theory, there are different technologies and algorithms with AI and many of them take their inspiration from nature and its natural emergence of intelligence. The technologies that Admeta use are inspired by nature’s way of approximating and finding the optimal functions for survival, natural selection and evolution. By combining unique tracking technology with optimization driven by AI and multiple complex algorithms Admeta can deliver vastly improved results compared with current methods of optimization. The key to success lies in the decisions being based on information presented at the browser level instead of at a general level (which is unique to Admeta). When WhiteBox decides which advertisement shall be shown to any given visitor for any given ad impression it cross-references parameters such as the time of day, the day of the week, which advertisements the visitor has seen earlier in the campaign, as well as which sequence they have viewed the ads, how they have responded to the ads and much more. No personal or private data is tracked, held or collected by Admeta, therefore there are no sensitive privacy or data protection issues to consider. |
Why choose us?
We are dedicated to help online actors increase their advertising revenues. We do this by providing outstanding technology customized to fit each customer's specific needs. Read more